JB·SGLink
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Advertise on JB-SG Link
Reach the people
crossing every day.
The JB-SG border is one of the busiest land crossings in the world. Our users are actively planning their journey — engaged, high intent, and ready to act.
Get in touch →
Daily commuters
Users check checkpoint status every morning before crossing
High intent
Actively planning a trip, a transfer, or a purchase
Dual market
Audience that lives, works and spends across MY and SG
Our audience
People who cross the border as part of their life.
Malaysians working in Singapore, Singaporeans visiting JB, and frequent crossers who rely on live checkpoint and rate information.
How they cross
Woodlands and Tuas land checkpoints — by bus, car, motorcycle, and soon the RTS Link.
Life stage
Working adults with regular income, earning or spending across two currencies.
Why they visit
To check congestion before a crossing, compare rates before a transfer, and read guides before a big decision.
01
Daily commuters
Check the site on a routine, often several times a day
MY → SG
02
Weekend visitors
Plan trips around checkpoint traffic and JB deals
SG → JB
03
Occasional crossers
Come for guides — VEP, arrival card, bus routes
Both ways
Common interests
Remittance and banking  ·  SIM and telco plans  ·  F&B and lifestyle  ·  Transport and tolls  ·  Insurance  ·  Shopping deals
Based on the guides, tools and pages our users spend the most time on. Traffic and engagement data available on request as the platform grows.
Why JB-SG Link
What makes us different
Niche, engaged audience
Our users are a very specific group — JB-SG border crossers. No wasted impressions on irrelevant audiences.
High repeat visits
Daily commuters check checkpoint status every morning. Your ad gets seen repeatedly by the same high-value user.
Dual-market audience
Our users live in Malaysia but spend in Singapore — and vice versa. Reach people who operate in both currencies and both markets.
Ready to reach JB-SG border crossers?
Send us a message and we'll get back to you within 5 business days with placement options and pricing.
Get in touch →
JB-SG Link is operated by JBSG LINK ENTERPRISE (SSM Reg. No. TR0346077-K), a business registered in Malaysia.