JB·SGLink
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Company
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Advertise on JB-SG Link
Reach the people
crossing every day.
Over 500,000 people cross the JB-SG border daily. Our users are actively planning their journey — highly engaged, high intent, and ready to act.
Get in touch →
500k+
Daily border crossings
30 min
Data refresh — users check often
High intent
Users actively planning a trip
Our audience
Who you're reaching
JB-SG Link users are Malaysians working in Singapore, Singaporeans visiting JB, and anyone crossing the border regularly.
500k+
Daily border crossings
76%
Cross via land checkpoints
25–40
Core age group
High
Disposable income, dual currency
User type
Daily commuters (MY → SG)
65%
Weekend visitors (SG → JB)
25%
Occasional crossers
10%
Top interests
Financial products (SIM, bank, remittance)
High
F&B and lifestyle (JB dining, SG malls)
High
Transport and insurance
Med
Ad formats
Where your brand appears
All placements are clearly labelled as sponsored and designed to feel native to the platform.
Best performer
Hero banner
Rotating banner on the homepage — the first thing users see every visit. High visibility, high click-through.
Placement
Homepage top
Format
Text + CTA button
Rotation
1 of 3 slots
Contextual
In-guide ad slot
Sponsored card within a guide — shown to users actively reading about work pass, SIM plans, banking or VEP.
Placement
Within guide pages
Format
Card with logo + CTA
Targeting
By guide topic
High intent
Exchange rate page
Users on this page are actively looking to send money or exchange currency. Perfect for remittance and banking ads.
Placement
Exchange Rate page
Format
Sponsored card
Best for
Remittance, banking
Why JB-SG Link
What makes us different
Niche, engaged audience
Our users are a very specific group — JB-SG border crossers. No wasted impressions on irrelevant audiences.
High repeat visits
Daily commuters check checkpoint status every morning. Your ad gets seen repeatedly by the same high-value user.
Dual-market audience
Our users live in Malaysia but spend in Singapore — and vice versa. Reach people who operate in both currencies and both markets.
Ready to reach JB-SG border crossers?
Send us a message and we'll get back to you within 5 business days with placement options and pricing.
Get in touch →